Overview: THATWARE is an AI-driven SEO and technology consulting firm focused on elevating brands’ organic visibility, conversion performance, and long-term digital growth through a fusion of advanced search intelligence, proprietary AI methods, and measurement-first marketing practices.
History: Founded from an idea to combine SEO with artificial intelligence, THATWARE grew from an initial laboratory of innovation into a multi-regional provider with notable recognitions and industry awards; the company expanded operations across India and internationally and developed patented approaches in AI and SEO that underpin its service delivery.[1][2]
Expertise: THATWARE’s core expertise spans AI-powered SEO, content intelligence (AEO — Answer Engine Optimization), technical SEO, enterprise search strategy, local and GEO SEO, and technology consulting for secure, scalable IT systems and data governance.[1][2][5]
Approach & Methodology: THATWARE combines research-grade AI models with practical SEO engineering to create measurable, repeatable growth: they begin with a diagnostic audit, assemble a roadmap aligned to business KPIs, run prioritized experiments (technical fixes, content optimization, backlink authority, and local/geographic optimization), and continuously measure ROI to refine strategy.[2][4]
Services Offered
Below is a concise, SEO-focused summary of THATWARE’s primary service lines with a 2–3 line description of each service.
- AI-Powered SEO & Strategy — End-to-end search strategy that blends AI keyword discovery, content intent mapping, and performance forecasting to increase organic traffic and reduce customer acquisition cost.[1][4]
- Answer Engine Optimization (AEO) & Content Intelligence — Structured content and snippet optimization designed to capture featured answers, voice search queries, and rich results using entity mapping and content engineering.[1]
- Technical SEO & Site Architecture — Deep audits and remediation for crawling, indexing, page speed, schema implementation, and scalable site architecture to improve search visibility and UX.[2]
- Local & GEO SEO — Hyper-local optimization and GEO targeting to improve map pack rankings, multi-location consistency, and “near me” search performance for brick-and-mortar and service areas.[1][2]
- Link Acquisition & Authority Building — Data-driven backlink strategies emphasizing topical relevance, outreach, and editorial placements to grow domain authority responsibly and sustainably.[4][7]
- Enterprise SEO & Internationalization — Scalable solutions for large sites including hreflang strategy, international keyword alignment, and cross-country rollout planning to capture global search markets.[2]
- Technology Consulting & IT Strategy — Advisory services for IT governance, data management, security, and application modernization that align technology investments with business objectives.[2]
- Analytics, Measurement & CRO — Conversion rate optimization and analytics implementations ensure traffic converts into revenue via funnel analysis, A/B testing, and tracking frameworks.[1][2]
Why Choose THATWARE
AI-First, ROI-Focused: THATWARE differentiates through proprietary AI techniques that are designed specifically for search problems, allowing more accurate intent mapping and faster ranking improvements while tracking ROI against business KPIs.[1][4]
Proven Track Record & Recognition: ThatWare’s leadership and products have received media recognition and awards, demonstrating credibility across markets and verticals.[1][4]
End-to-End Capabilities: From technical SEO to enterprise rollout and IT consulting, clients receive integrated services that prevent handoff losses and preserve strategic continuity.[2]
Data & Patent-Backed Methods: The firm’s investments in IP and data science reduce guesswork and bring reproducible, testable frameworks to organic growth.[1][2]
| Differentiator |
Client Benefit |
| AI-powered content & keyword intelligence |
Faster discovery of high-intent opportunities and reduced content waste |
| End-to-end technical & consulting services |
Seamless implementation and alignment with IT & business goals |
| Proven results & industry recognition |
Trusted partner profile for enterprise and scale-up projects |
Client Reviews & Ratings
THATWARE has public client reviews on platforms and industry directories that reflect strong performance in SEO outcomes and client communications.[4][7]
Examples of review themes include:
- High praise for measurable SEO improvements and keyword ranking wins reported by agency clients and in case studies.[4]
- Consistent notes about strong communication, weekly reporting, and a professional account team.[7]
- Verified project reviews that cite THATWARE’s capacity to deliver AI-led strategies and long-term ranking growth.[4]
Average rating (public profiles): Across directory entries and review platforms, THATWARE’s verified client reviews indicate a high satisfaction level (commonly above 4.5/5 on major B2B review sites based on available listings), though ratings vary by platform and project scope.[4][7]
Pros and Cons
Pros
- Advanced AI & IP: Proprietary AI and patent investments accelerate insights and give clients access to techniques not available in generic SEO tools.[1]
- Full-stack delivery: Combines strategy, content engineering, link building, and technical remediation—reducing vendor fragmentation.[2]
- Strong reporting & communication: Client feedback highlights reliable reporting cadences and transparency in progress tracking.[7]
- Experienced leadership: Public recognition and industry citations underscore experienced leadership and domain knowledge.[1][4]
Cons
- Scope & Cost for Small Projects: Enterprise-grade or AI-heavy engagements may be priced beyond the budget of very small businesses; smaller clients should confirm scope and phased pricing options up front.[4]
- Complexity of AI Solutions: Advanced AI solutions require collaborative data access and technical alignment—clients without analytics readiness may need initial engineering work before full benefits are realized.[2]
- Variation by Project: SEO outcomes depend on competition, market maturity, and project duration; like any reputable agency, THATWARE’s effectiveness scales with client commitment and timeline.[4]
Tips for Clients
- Define clear KPI expectations (organic traffic, leads, revenue) at project start and agree on the measurement framework.
- Provide access to analytics, search console, CMS, and development resources early to reduce onboarding friction.
- Consider phased engagements: an initial technical audit, then content and link building phases, to spread cost and measure incremental impact.
- Request case studies or sector references that match your vertical to evaluate domain experience and fit.
Frequently Asked Questions (FAQs)
Q1: How can I contact THATWARE to discuss a project or request a quote?
A1: You can contact THATWARE via the contact form on their website, by phone listed on public company profiles, or by requesting a discovery call through their online booking; include project goals and current site analytics for faster evaluation.[6][5]
Q2: What do THATWARE’s client reviews say about results and communication?
A2: Public reviews highlight measurable SEO gains, attentive account management, and regular reporting; ratings on B2B directories commonly show high satisfaction, though results depend on scope and timeline.[4][7]
Q3: Does THATWARE offer local or \"near me\" SEO services for businesses with physical locations?
A3: Yes — THATWARE provides Local & GEO SEO services that include Google Business Profile optimization, local citation consistency, and localized content strategies to improve performance for \"near me\" queries and map pack rankings.[1][2]
Q4: How do bookings, payments, and cancellations work for THATWARE projects?
A4: THATWARE typically starts with a discovery and proposal; payment terms vary by engagement (retainer, milestone, or project fee). Cancellation and change policies are defined in the service contract—clients should confirm scope, deliverables, and refund terms before signing.[4][2]
Q5: What is THATWARE’s typical onboarding process for new SEO clients?
A5: Onboarding usually includes a technical and content audit, analytics and search console access, stakeholder interviews, roadmap creation, and prioritized implementation sprints; timeline depends on site size and technical complexity.[2][1]
Q6: Where is THATWARE located and can I find them \"near me\"?
A6: THATWARE is headquartered in India with offices in multiple cities; clients should check the company website or public profiles for the most current office locations and contact numbers if they need an in-person consultation or to determine local availability.[1][6]
Q7: How are THATWARE’s results measured and what KPIs do they track?
A7: THATWARE measures organic traffic, keyword rankings, click-through rates, conversion metrics, and revenue attribution where available; they typically align KPIs to the client’s business goals during the discovery phase.[1][2]
This Business Description condenses public information sources and client feedback about THATWARE’s history, services, and approach to AI-driven SEO and technology consulting.[1][2][4][7]
", "Faqs": [ "question": "How can I contact THATWARE to discuss a project or request a quote?", "answer": "You can contact THATWARE via the contact form on their website, by phone listed on public company profiles, or by requesting a discovery call through their online booking; include project goals and current site analytics for faster evaluation.[6][5]" , "question": "What do THATWARE’s client reviews say about results and communication?", "answer": "Public reviews highlight measurable SEO gains, attentive account management, and regular reporting; ratings on B2B directories commonly show high satisfaction, though results depend on scope and timeline.[4][7]" , "question": "Does THATWARE offer local or 'near me' SEO services for businesses with physical locations?", "answer": "Yes — THATWARE provides Local & GEO SEO services that include Google Business Profile optimization, local citation consistency, and localized content strategies to improve performance for 'near me' queries and map pack rankings.[1][2]" , "question": "How do bookings, payments, and cancellations work for THATWARE projects?", "answer": "THATWARE typically starts with a discovery and proposal; payment terms vary by engagement (retainer, milestone, or project fee). Cancellation and change policies are defined in the service contract—clients should confirm scope, deliverables, and refund terms before signing.[4][2]" , "question": "What is THATWARE’s typical onboarding process for new SEO clients?", "answer": "Onboarding usually includes a technical and content audit, analytics and search console access, stakeholder interviews, roadmap creation, and prioritized implementation sprints; timeline depends on site size and technical complexity.[2][1]" , "question": "Where is THATWARE located and can I find them 'near me'?", "answer": "THATWARE is headquartered in India with offices in multiple cities; clients should check the company website or public profiles for the most current office locations and contact numbers if they need an in-person consultation or to determine local availability.[1][6]" , "question": "How are THATWARE’s results measured and what KPIs do they track?", "answer": "THATWARE measures organic traffic, keyword rankings, click-through rates, conversion metrics, and revenue attribution where available; they typically align KPIs to the client’s business goals during the discovery phase.[1][2]" ], "Notes": "Content above synthesizes public information from THATWARE’s website and third-party profiles and reviews to create an SEO-oriented business description; citations are included inline to source material.[1][2][4][6][7]
