The major question for any new website, blog, or SEO beginner is “how to rank website on Google?” Any business would like to attract visitors to their website and the best way to do that is having their website discovered on Google.
That being said, Google has certain guidelines or algorithms, if you must. And those algorithms are basically a set of rules that help Google find which website has the closest match and relevant information on a topic. If you are looking to get your website rank on Google, you need to ensure that your website is optimized according to Google Search Results.
And for that, digital marketing services in India play a crucial role. But even in digital marketing, there is one concept which is the king of all.
Search Engine Optimization (SEO).
Yes, it is that one concept in digital marketing that makes all the changes.
Google being the largest search engine worldwide, has over 8.5 billion searches. If you are looking to rank your website on Google, follow the leader to optimize your content.
Even though Google is kinda cagey about its algorithms, there are various updates happening in the algorithm every now and then. This can help users find out what works and what doesn’t.
Here, we are going to explain a few factors that can help you get the desired results.
How to Rank Website on Google with SEO? Importance of SEO
If you are a newbie, you might be wondering why SEO is so important for your brand’s success? What makes optimization for SERP so special? BTW, SERP is a Search Engine Results Page, where all the search results show. Here is why you should invest your money and effort to get your business on the top of the search results.
Attract More Internet Traffic to Rank Website on Google for Free
It is difficult to measure what the exact percentage of the top page clicks is. But the current estimate is that it gets about 27.4% of the clicks. For instance, a keyword gets 10,000 searches per day and if your website is on the top of the SERP, you will get the highest clicks. Resulting in about 2,740 visitors on your website per day.
If we compare, the fifth ranking page would get 5% of the clicks and the bottom five results get 3.5% visitors combined together. So, if your website is not getting a lot of traffic, it probably means that you are not under the box of those top 5 search results.
Don’t worry. You can rank website higher on Google with the help of top SEO services in India and reach the top rank.
Understand User Intent to Get Higher Rank on Google
Google, in the starting days, used to be revolutionary. Its goal was to just get you off the site as soon as possible. Shocking, isn’t it?
There were other search engines during that time but they needed visitors to stay on their page for longer time periods. And that made it difficult for users to find the right information.
So, Google started focusing on adding value to the searches by users and not just selling the product to them. This made it leave the competition behind and become the no 1 search engine. Over the years, Google has followed this mantra and to this day, if you search for a query, you know you will get relevant results.
Search engine optimization can be used for producing high-value content to rank website on Google first page. Thus, while creating content or doing keyword research, it is better that you focus on the semantic and long-tail keywords.
Better Brand Awareness With SEO to Rank Website on Google
There are about 72% of customers that are very loyal to at least one company. Didn’t know?
Well, you must be loyal to just one company for a product or service too, think about it!
Back to the topic.
A customer’s loyalty is an all-time high. This means that new businesses are in competition to establish their brands quickly and effectively if they want to get noticed.
And ranking on Google search results is hands-down the fastest way to build a good reputation as a leader in your niche. Learning how to rank website on Google first page for free requires SEO. The higher your rank on Google gets, the more customers will trust your business.
Name recognition is a very useful factor in overcoming the competition because customers know what they can expect from you.
How Does Google’s Ranking System Work to Rank a New Website?
If you are starting a new website and want it to get a place on the first page of Google’s SERP, you need to know how the ranking system works. Understand which sites Google prefers showing first:
- Relevance: If your content matches what your target audience is searching for, Google will give it priority.
- Authority: Ensure that your website is trustworthy and has a good reputation in your field.
- User Experience: User experience is a crucial part. Make sure that it is easy-to-navigate and pleasant for your users.
A few other factors to consider to get website rank higher on Google:
- Content Quality: Those websites that have helpful and original content are preferred by Google over others.
- Backlinks: Having backlinks from authoritative websites can act like a thumbs up from Google.
- Technical SEO: This is to make sure that your website is easily readable and understandable by Google.
- User Engagement: How visitors are interacting with your website, how long they are staying, etc. make a lot of difference.
Another important factor in Google is E-E-A-T. Expertise, Experience, Authoritativeness, and Trustworthiness.
How to Rank New Website Higher on Google? Tips for WordPress & Blog Websites Also
There are a few factors that users can consider to make sure that the content and techniques they are applying work. Basically, the things that will help you get your page on a better rank on Google’s SERP are here. If you are not aware of any of the SEO practices, do not worry. There are a lot of SEO agencies in Delhi NCR willing to help you.
Any website related to any niche can do SEO for their website to rank well. Be it Cryptocurrency, IT Companies, Tours and Travelers, Wedding Planners, even Finance and Entertainment industries need it. Now, let’s check out the factors that can help all the industries and more get their website on ranks.
Aligning Content with Search Intent for Ranking on Google
Search intent is basically what the user is searching for. Your website helping the user satisfy their search purpose is the key to get higher ranking on Google Search. The best way to understand the search intent is by looking the term on Google and observing the top results.
Based upon the research, you should create similar yet unique content for your users to have a good experience. A few things that you can add to keep your content unique:
- Add clear headers for users to get to the main points
- Use simple and conversational language for users to understand
- Should be accurate and original
- Cover all the main points covered by competitors
Target Low-Difficulty Keywords to Rank Website Higher on Google
There are some keywords that are difficult to get high ranks on. It is important to look at what is the keyword difficulty for a specific search term. There are various tools that can be used to do that such as SemRush, Ahrefs, Backlinko, etc.
Once you know the keyword difficulty, you can easily plan your content for that specific search term and move further.
Focus on Original and Unique Content for Better Rankings
It is always a good practice to keep your focus on the originality of the content to rank website on Google first page. Implement uniques value to your content like:
- Include ideas or opinions that have not been covered anywhere else.
- Don’t copy, create your own images, videos, infographics, etc.
- Do your own research and share what you find.
- Write about your personal experience with the audience
SERP Features Optimization
This basically means optimizing your content according to the SERP features. It means that if you are appearing in these features, you can get better ranking on Google. There are AI Overviews on the top of the results sometimes. You can also find featured snippets which are basically large page extracts to provide an immediate response.
Improve On-Page SEO to Rank Your Website on Google for Free
On-Page SEO is basically the process where you optimize your own website to help search engines understand what its purpose is.
This concept in SEO is majorly about implementing keywords strategically. In simple words, using them at the right place. To start, you are supposed to choose your primary keyword which represents your topic. Then comes incorporating that keyword naturally throughout your content.
The few places where you can implement the primary keyword to rank new website on Google are:
- Title Tag: It is the title in the HTML page that appears in the search results. We suggest you create a title that describes your topic well.
- Meta Description: This also appears on the search page and is a brief description about your topic. It doesn’t directly impact the rankings but can help.
- H1 Tag: The main heading of your page should be similar to your title tag.
- Alt Text: Descriptions for your images which should help search engines to depict what the images are about.
- URL Slug: The webpage address which should be unique and concise.
- Body Content: It is beneficial to use your primary keyword in the first paragraph of your content. This helps in quick establishment of what your topic is about and if it is relevant.
Other relevant keywords known as the secondary keywords can be spread out in the content. They can appear in the sub-headings and content, alt text, etc. wherever relevant.
Create Backlinks from Authoritative Website to Rank WordPress Website on Google
If you are creating content which is of similar quality as your competitors, there might be a need for creating more backlinks.
For Google, backlinks are basically a reflection of your domain and page authority. Thus, getting backlinks from high-authority websites can help your page be trustworthy in the eyes of Google.
Some of the ways that you can apply to get backlinks from reputable websites to get your website rank on Google are:
- Connect with creators via outreach emails who might be interested in publishing your content with their audience.
- Use a brand monitoring app or website to find any unlinked mentions of your brand and then persuade the creator to add your link.
- Get insights from backlink analytics tools to find any broken backlinks on your website or your competitors website. Connect with the creators to replace them.
Improve Page Performance to Rank Blogs Website on Google
If we go to a more technical aspect of the page, there is a metric in Google known as Core Web Vitals. This metric is basically to enhance user experience and make a huge impact. There are 3 factors to it:
- LCP: Known as Largest Contentful Paint, LCP is the factor that measures how long is the largest element on the page taking to load.
- CLS: Cumulative Layout Shift is used to rank website on Google by measuring how much the elements are moving around during the page load.
- INP: Interaction to Next Paint is basically the point for measuring how fast the page is responding to the interaction of a user.
Google has a PageSpeed Insights tool which allows users to check their Core Web Vitals and make improvements as per requirement.
Conduct a Technical SEO Audit
Final point is to run a technical SEO audit and enhance it to rank your website on Google for free. Resolve critical issues like:
- Crawling and Indexing: Processes that are basically the most important for Google to find and save your content.
- Duplicate Content: Make sure to remove it (if it is there) as it can confuse Google.
- HTTPS Encryption: A very important factor for keeping your website secure.
- Mobile Usability: This is one of the most crucial points to prepare your website for as it impacts your Google rankings.
- Core Web Vitals: Page experience metrics that directly affect your website’s rank on Google.
If you find any of these errors, fix them quickly.
That is All About How to Rank Website on Google First Page
There are many difficulties that a website owner or SEO beginner might face while optimizing a page. There are many digital marketing agencies in Delhi NCR that can help you with that. Depending on the location also you can find companies to cater to your needs. We know that Noida and Gurgaon have become corporate and business hubs. There are a lot of companies that have made these cities their home but do not know how to rank website on Google.
Well, that’s what top SEO companies in Noida as well as best SEO service providers in Gurgaon are there for. If you are not looking for a service provider, you can definitely follow all the tips mentioned above. This guide’s intent is to help you get your website to rank on Google SERP. Understand how the Google’s ranking system works and why SEO is so impoartant in getting success.
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