Are you one of those users spending countless hours creating videos, but not getting 100 views on your videos? If this is you, then you are not the only one who is looking forward to promote YouTube video.
YouTube is a vast platform where you can find multiple videos, and chances are, whatever you are doing, someone has already done it. Why should someone watch your video?
As a beginner, you must know how to promote your video on YouTube. This guide will explain how one can promote their YouTube videos to uplevel their game.
What is YouTube Marketing?
YouTube is currently the second most popular site, after Google.
With over 2 billion users on YouTube, following the right marketing statistics can help you reach a larger audience of potential customers.
YouTube marketing is the strategic use of the YouTube platform to promote your brand, product or service through video content & advertising. However, it does involve a mix of organic strategies like creating engaging videos & optimising them for search as well as paid advertising campaigns.
Why is YouTube Marketing Important?
Opting for YouTube marketing can help you promote your services or products visually. This means you can show them what your product is all about instead of just letting them know.
However, if you are using it right, then the chances are that you might be able to turn your viewers into your customers.
Here’s why opting for YouTube marketing can help you get more views:
- It has been proven that people are more likely to buy something after a video, which converts people into customers.
- However, with the help of video marketing, people are more likely to get more engagement with text.
- With the help of YouTube marketing, one can easily promote the video on YouTube and get a massive audience.
How to Boost YouTube Videos for Free?
To promote your YouTube channel, try to build an audience of loyal subscribers who can increase your video’s watch time, meaning only the viewers can watch most of the video or the entire video. This ensures the steady & substantial channel growth.
Here’s how you can promote your video on YouTube:
- Use Relevant Hashtags
Hashtags are important for you to improve your content’s discoverability by simply categorising & grouping your videos according to the themes & being more specific. However, whenever a user searches or clicks on a hashtag similar to yours, the algorithm is more likely to showcase your videos.
- Add subtitles
Do you know that you can make your videos even more accessible by adding subtitles? Not only that, adding subtitles can simply improve your video’s discoverability on search engines, which is also known as search engine optimisation.
- Setting Up a YouTube Channel Page
Having an effective YouTube channel page can help you make a long-lasting impression on potential subscribers. That is why it is important to include a clear profile picture as well as a custom banner which will reflect your brand, & an engaging description of yourself & your content.
- Use Keywords
Do you know that using keywords can help categorise your content better on YouTube?
To identify better keywords for yourself, you can opt for tools like Google Keyword Planner and any other tool to generate keywords based on your niche.
- Make Your Title Unique & Click-Worthy
If you want YouTube to push your videos, then always make sure to make the titles unique & click-worthy. By creating unique & eye-catching titles, there is a high chance that your video will get more engagement.
- Know Your Audience
Always know what your audience requires & whatever they require. With whatever type of content that you need to produce or create, you need to make sure that it is in sync and it aligns with your target audience & their demands.
- Creative & Eye-Catching Thumbnails
Another important aspect is creating eye-catching thumbnails. How many times has it been that we all have clicked on a video just because of the thumbnail? Take MR beast, for example, he is the master of creating unique yet eye-catching thumbnails, and the user has no choice but to click on them.
YouTube Paid Promotion VS Free Promotion: Which One Is More Effective?
Do you have no idea how & where to promote your YouTube videos? In this case, you usually have two options: either choose paid promotions or free promotions.
- YouTube Paid Promotion
Any user can pay to promote the video on YouTube. By paying, there is a high chance that your video will appear at the top of your search results. And, also in the Ad label feature. Also, your video might appear in the up next section as well as recommended sections, or it might appear when people watch any type of video similar to your category.
- Video Placements
With the help of paid promotions, there is a higher chance that your videos might appear in higher places, such as at the top of search results, the sidebar, or directly below the videos that the user is currently playing.
- Increased discoverability
YouTube will show your videos to more people, which allows a newer audience to discover them. If your content resonates with the watchers, then they are more likely to subscribe.
- Free YouTube Promotion
Any Free YouTube promotion involves using unpaid strategies to increase the visibility of your videos. These type of well-established methods puts your content in front of more and more people who are more likely to interact with it;-
- Authentic & sustainable connections
YouTube simply matches the viewer’s searches with your videos based on your keywords, content & descriptions. However, when people find your videos organically, then it means that they have searched for the topic & are genuinely interested in it.
- Long-Term Results
Paid promotions only tend to last as long as you are paying for them upfront. YouTube’s algorithm will continue to push your videos to the viewers matching searches as long as they’re on YouTube.
However, one can also opt for the organic method. This method includes of hashtags, & SEO optimisation to boost YouTube video views for free.
Concluding Thoughts
To conclude, we have explained how one can promote video on YouTube for free. It can be frustrating when you are doing everything in your power, but your videos are not catching up. With the given tips and tricks, there are higher chances that the YouTube algorithm might take notice of your videos and help more and more users to connect with. With the help of YouTube marketing, paid vs free YouTube promotion, one can easily get more views/subscribers on their channel.
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