Getting Aware of the best review site in India is necessary because, according to a survey conducted by ClipsTrust, about 80% of customers read multiple reviews before purchasing any product from any website, and only 55% of customers consider engaging with businesses rated under 4 Stars.
If you have a small business, like a Tinku Chai Tapri or a large-scale business like Starbucks, all business gains customers from referrals or leads. Understanding the importance of online reviews for business is crucial in today’s digital landscape.
Make sure that all businesses, whether local or international, will benefit from having an active presence on more than one review website.
List of The Best General Review Platforms in India
General review platforms is a website or application that offers users to post reviews about various businesses nor a single or specific business. Below is the names of Top general review platforms in India:
Google My Business
Google My Business, or GMB, is an easy-to-use platform offering high-quality reviews to businesses. Consumers can easily Google a company, find it, and review it according to their experience.
Google will then review their feedback, verify it, and then repost it on the business’s GMB profile. With the optimization of the Google My Business profile, companies can rank their Google My Business profile and get even more reviews.
You can review any type of business related to any field, such as Colleges and Universities, Electronic Stores, Car and Bike centers, etc., using GMB. Moreover, Learning how to post Google reviews on a business is essential for both consumers and business owners.
ClipsTrust
Among the best review websites in India, ClipsTrust is on the second list because it allows users to share their experiences in different ways. This means that consumers get a platform where they can find a business, go to their specific page, and leave a review, written or video.
ClipsTrust is a growing Indian digital platform that helps companies to build trust and generate leads through video-based business listings and verified video reviews. The Headquarters of ClipsTrust is in Noida.
The main aim of ClipsTrust is to enhance transparency in online business discovery by combining video content with secure verification methods, and this feature makes ClipsTrust stand apart from competitors like Justdial or Sulekha. ClipsTrust is the all-time best car review, electronic, and business listing site in India.
Sulekha
Sulekha is India’s leading digital platform where local businesses are listed, and users can connect with local service providers. However, It offers exceptional services in categories such as home repairs, tutoring, and healthcare.
Sulekha’s website receives around 2.7 million monthly visits, attracting a highly targeted audience. Understanding how to manage social media account for business alongside review platforms can significantly boost your online presence.
Sulekha specializes in service-based categories and is often compared to Justdial, with a stronger focus on personalized service matching and user-specific needs.
Justdial
Justdial is the most reliable online review site in India, where businesses of various categories, including bars, clubs, hotels, restaurants, and even the names, contact details, and complete information, and reviews of the B2B business owners are listed to provide overall genuine details to users.
It was founded by Venkatachalam Sthanu Subramani (V.S.S. Mani) in 1996.
But later in July 2021, However, Mukesh Dhirubhai Ambani, Chairman of Reliance Industries, acquired a controlling stake of 66.95% in Justdial for ₹ 3,497 Crore.
List of Top International Review Platforms Popular in India
International Review Platforms are online services or websites where users from all over the world can share, read, and evaluate reviews about products, services, companies, or experiences. Below are the names of Top International review platforms
Trustpilot
TrustPilot is a B2B review platform that was established in Denmark. It is a trustworthy platform where more than 1 million new monthly reviews are posted by users on this site. Here is the breakdown of some essential data related to TrustPilot:
- TrustPilot currently has more than 300 million reviews and over 64 million monthly active users globally.
- According to the Research of ClipsTrust, by the end of 2024, Trustpilot has confirmed that over 1 million businesses have been reviewed on the platform, with nearly half a quarter million new businesses added during the year.
- TrustPilot has automatic fraud detection software that checks all the reviews posted by users to spot the fake ones.
Facebook Reviews
Facebook is a popular social networking platform with more than 3.07 billion active monthly users. This quality makes Facebook a popular social media platform.
Initially, Facebook was just a social networking site, but with time, Facebook became a popular site among businesses as well. Understanding Facebook Reviews vs Recommendations is crucial for businesses in 2025
However, Facebook offers significant opportunities for direct customer feedback and customer engagement through various features such as reviews, recommendations, comments, and sponsored content.
Facebook also provides a platform for business owners to create dedicated, free profile pages for their companies.
The review feature of Facebook is a little bit different from other business review platforms because Facebook has a security feature that allows Only People with a Facebook profile to post reviews.
Also, instead of a rating scale, it offers a question-answer format where a customer answers the question “Do you recommend this business or not?” After choosing the option of yes or no, they can even tag the employees with whom they worked, if the employee also has a Facebook page.
Yelp Reviews
Yelp is considered the most popular digital business listing platform, featuring 224 million reviews across its platform. The fun fact is that popular search engines such as Bing and Yahoo have taken help from Yelp by eliminating their own review feature.
Yelp provides a review filter or “Yelp Sort” feature in which users can choose what to view, such as the search intent of the user, which is to see the highest rating reviews.
Features of Yelp :
- To post a review on Yelp, the first step is to set up a Yelp account, which users can create for free.
- For posting a Yelp review, there is no minimum character limit, but the maximum limit is 5,000 Characters.
- Users have 30 days to update a previously posted review
- Yelp provides a special feature to business owners, where they can create a free Yelp account and update profiles with contact numbers, business details, and pictures.
- Yelp also provides a feature where business owners reply to both positive and negative reviews or reply through private messaging.
List of Top Industry-Specific Review Sites in India
Industry-specific review sites allow users to focus on a particular industry where users can read, write, and post reviews.
List of E-commerce & Product Review Sites in India
Below are the List of some popular E-commerce and Product review sites in India:
Amazon Customer Reviews
In the online shopping world, Amazon has become a global e-commerce giant. With over 9.7 million registered sellers, customer reviews play a vital role in helping Amazon’s 310+ million users to make informed purchasing decisions and trust the quality of products they order.
Amazon always makes sure that its reviews are trustworthy by allowing “Verified Purchases.” to leave reviews. This term “Verified Purchase” means the person who leaves a review actually bought the product. Customers can also upload Pictures to show how valuable the product was for them or suggest whether anyone should buy or not.
Buyers can show through photos in their reviews if a product is expired, broken, or poorly packaged.
Amazon is undoubtedly different from other review sites in India because Amazon lets customers write as much detail as they want. That’s why some of the longest and most helpful product reviews can always be found on Amazon.
MouthShut
MouthShut.com is the largest product review website in India, and it is trusted by 700 million+ users. Faisal Farooqui founded MouthShut.com in 2000.
MouthShut is one of India’s leading consumer review platforms with over 3.8 million active users and millions of reviews across more than 800,000 products and services covering 19 categories, including automobiles, electronics, restaurants, hotels, real estate, and healthcare.
This review website offers both web and mobile interfaces to enable users to read genuine reviews, write their own experiences, participate in contests to win prizes, and even earn money through their Write-Share-Win program.
IndiaReviewChannel
IndiaReviewChannel.com is one of the earliest and top-most review websites in India, which provides authentic product reviews, offering hands-on, unbiased reviews of consumer electronics, home appliances, gadgets, services, and local businesses across 19+ categories.
With Strict authenticity checks, in-depth buying guides, and contributor reward programs, it serves as a trusted source for shoppers who are looking for genuine user feedback before making a purchase.
WeReview
WeReview.in is a trusted Indian review platform that features genuine user-generated reviews across a vast range of categories, including books, movies, gadgets, food, health, parenting, and travel.
WeReview.in is totally different from other review sites because it focuses on sharing real personal experiences or personal storytelling, where everyday users share real-life experiences and opinions in a relatable, narrative style.
Whether the product is a skincare product, a tech gadget, or sharing thoughts on a recent travel experience, WeReview.in offers honest insights to help other users to make informed choices.
List of Business & B2B Review Platforms in India
Below are the List of some popular Business & B2B Review sites in India:
GoodFirms
When it comes to the best B2B review platform in India, GoodFirms is in first place because it is known for its authentic reviews from 100% real customers.
B2B businesses in large numbers, as well as start-up B2B companies, list their business on GoodFirms, and these numbers are increasing day by day.
It will help you to enhance your digital ranking to a greater height by letting you gain so many real-time customer reviews. Understanding what is review management is essential for businesses using these platforms effectively.
Clutch
Clutch is not a very popular review site platform in India, but it comes with superb features, and over time, Clutch has gained popularity among the best review sites in India.
More than half a million business owners and customers are using Clutch to view, write, and give ratings.
A B2B company can easily earn a higher ranking on Clutch on behalf of its customer reviews, relevant industry experience, and the types of services offered by the company.
Glassdoor
Glassdoor is one of the best review websites for Business in India. There is no one left who hasn’t seen Glassdoor as the top review website and still hasn’t heard the name “Glassdoor”.
Currently, Glassdoor is one of the most popular B2B review and rating platforms in India. Glassdoor was established in 2007, and since then, it has been the top business review website and rating platform in India.
According to the ClipsTrust Report, more than 67 million unique people are active users of Glassdoor, and this number is consistently increasing every month. Glassdoor became the most popular review site worldwide, and B2B retailers are using this site to register businesses and gain more reviews.
List of Travel, Food & Lifestyle Review Sites in India
Below are the List of some popular E-commerce and Product review sites in India:
Zomato
This is mainly for foodies! Zomato is the top site to read reviews, post reviews, see restaurant menus, and even grab top deals before going out to dine in
Why this is mainly for Foodies:
- Provide a detailed rating of overall services, not just for food, like service, cleanliness, and atmosphere of the restaurant or hotel.
- Discover prices of food items and explore customers’ favourite dishes or cuisine.
- Provide an option to book a table at home and grab exclusive discounts.
Why Zomato is a Popular Review Site
Zomato is a popular review site among other food review sites because it provides complete details and visuals supplied by active users, making it an essential app for food lovers.
Tripadvisor
Tripadvisor is one of the most popular and successful travel review websites in India, although it is based in America. This website allows users to share their experiences with accommodations, tours, travel services, hotels, restaurants, and more.
Some important achievements of Tripadvisor:
- In 2023, 17.4 million Tripadvisor members wrote 30.3 million Reviews.
- The review team manually reviewed 2.3 million reviews to determine whether they should be posted on the site.
- Tripadvisor’s review team identified 1.3 million fake reviews and removed them.
BookMyShow
BookMyShow enables Anything related to Entertainment can be reviewed on BookMyShow. This website and app are a one-stop destination for sharing reviews about a movie, theatre, any show, etc., or booking tickets.
Advantages of the Best Review Sites in India for Both Businesses and Consumers
The benefits are plenty, but they differ for both businesses as well as consumers. Businesses can make use of the reviews to make their products or services better. Whereas consumers can use the reviews by other consumers to make their purchasing decision.
Let’s take a quick look at the benefits to businesses and customers separately.
Benefits of Review Websites in India for Businesses
Feedback and Improvement
With reviews, businesses can get a direct line of communication with customers. This allows them to understand what their customers like and what can be improved.
Better Online Visibility
Having positive reviews allows you to easily rank your website on Google and make your business more visible to potential audiences.
Enhanced Trust and Credibility
Reviews can help you build a strong reputation, which encourages the audience to trust you and choose your business over the competitors.
Brand Awareness
Reviews are like a free form of advertising that helps businesses reach a broader audience. They help in increasing your brand’s awareness and marketing it to potential customers.
Improved Customer Experience
The feedback businesses receive can be used to identify specific areas that need improvement, such as their products, services, and customer experience.
Benefits of Review Websites in India for Customers
Informed Purchasing Decisions
Consumers can take help from these reviews to make informed decisions about a product or service, potential issues, and customer experience.
Social Proof
Positive reviews on a business can give consumers a platform to share their experiences, providing validation to a product or service.
Accountability
Consumers get a platform to share how their experience has been with a business, holding it accountable for its actions.
Broad-Range of Opinions
Access to a variety of opinions from several reviewers helps them to compare products and make an informed choice.
Why Are Customer Reviews Important for Businesses in India?
Customer reviews are essential for businesses because they act as social proof, especially for small businesses. They are important because:
Boost Credibility
More than 80% of shoppers trust online reviews similar to those of the personal recommendations they get from their friends.
Improved SEO
Because Google’s algorithm prioritizes web pages that have consumer ratings, a business’s SEO can be improved. According to the best SEO agencies in India, every time you collect reviews, you enhance your SEO and rank your website on Google.
Understanding SEO vs SEM in digital marketing can help businesses develop comprehensive online strategies. Additionally, learning about what is structured data & schema markup in SEO can further enhance your review visibility.
Scope of Improvement
Reviews by your customers give you insights into what they think about your product. This includes the features that your customers like the most and the ones that they do not. Based on that, you can make improvements and make your product better.
User Generated Content
Use these reviews to feature in a newsletter and showcase this naturally generated content.
How to Choose the Right Review Platform in India
Selecting the best review platform in India is essential for both consumers who are seeking trustworthy recommendations and businesses aiming to build credibility in the Market.
This guide explores how consumers can pick reliable and trustworthy sites and how businesses can design a review platform strategy in India for maximum impact.
Why Choosing the Right Review Platform Matters:
- For Consumers: Reviews influence buying decisions, trust, and brand perception of a Consumer.
- For Businesses: A strong review presence improves local SEO, customer trust, and conversion rates of a business.
The Best Review Site Selection for Consumers in India:
When choosing reliable consumer review sites in India, focus on these factors:
1. Platform Credibility and Trustworthiness
When choosing the best review platforms in India, credibility is the top factor. So, look for verified customer reviews, strict moderation policies, and transparency. Platforms like:
- Google My Business verifies ownership and ensures authentic reviews
- Trustpilot combines AI features and manual moderation that boost consumer trust.
Both Platforms build long-term trust with Indian Consumers.
ClipsTrust’s Pro Tip: Before choosing any review platforms, check if the platform bans fake, misleading, or promotional reviews.
2. Fresh and Relevant Customer Review
The effectiveness of every platform depends on the number of reviews and how recent or fresh they are, because some research suggests that buyers in India prefer fresh, updated reviews over old ones.
The best review sites maintain a stable review flow, ensuring customers see the most relevant and up-to-date feedback before making any purchase decisions
3. Industry-Specific Coverage
Not all review platforms serve every industry equally, so choosing a platform aligned with your industrial sector improves reliability and customer confidence. Best review platforms like:
- Zomato is for restaurants and food delivery
- Tripadvisor for travel and hospitality
This ensures that reviews are not only authentic and genuine but also relevant to the industry.
4. Mobile Experience
Do you know how many mobile internet users in India? I’ answer that question.
So there are 1.05 billion mobile internet users in India, so a mobile-optimized review platform is essential, and the best review sites offer seamless browsing and easy review submission on smartphones. Platforms like:
- Google Business and Trustpilot rank high in mobile usability because they make it easier for consumers to share and access reviews anytime.
5. Regional Language Support
As we all know, India is a multilingual country, and regional language reviews significantly improve accessibility. Best Review platforms that allow content in Hindi, Tamil, Bengali, Telugu, and other local languages, which build stronger trust with regional audiences, and this makes reviews more relatable and expands the reach of businesses across India’s diverse consumer base.
The Best Review Platform Selection for Businesses in India:
For Businesses, choosing the right review platform in India is a typical and strategic decision that impacts brand visibility, customer trust, and conversion rates. The selection should be aligned with the following factors:
1. Target Audience Alignment
The success of your review strategy depends on being visible where your customers are most active. Platforms like:
- Justdial has 27.1 million monthly users and is the best review site for local Indian Businesses like Plumbers, Salons, and Service Providers.
- Google Business Profile boosts local SEO rankings and also helps capture “near me” searches.
- Trustpilot attracts global traffic with 95.5 million monthly visitors, and it is perfect for e-commerce brands and online-first businesses.
2. Industry Relevance
It is the most important factor because not every review site suits every business, that’s why choose specialized platforms to boost your brand and get maximum impact:
- Restaurant & Food Delivery – Zomato, Swiggy
- Healthcare & Wellness- Practo
- B2B Software & SaaS- G2, Capterra
- Travel & Hospitality- Tripadvisor, MakeMyTrip
By following this factor, businesses ensure relevant, high-quality reviews that influence real customers.
3. Cost vs. ROI (Free vs. Paid Platforms)
You must evaluate the balance between free listings and paid premium features.
- Google Business Profile is completely free, SEO-friendly, and boosts visibility in Google Maps & Search.
- Trustpilot Premium offers paid plans that include advanced analytics, review verification, and brand reputation tools.
The benefit of listing a business on an active review platform is that businesses can earn about 2.1% higher profit margins and enjoy 2.4x stronger market premiums compared to traditional methods.
4. Integration Capabilities
In online review management, efficiency is a vital element, so choose platforms that allow:
- CRM & CMS integration for centralized data
- Zapier integration (1,000+ apps) for automating review collection and Publishing
- Use Website embedding for showcasing reviews directly on landing pages.
This reduces general administrative expenses while maximizing review visibility and customer engagement. Understanding what is image optimization can also improve your review platform’s visual appeal
5. Competitor Benchmarking
A strong review strategy involves tracking competitors in the market. Use tools like ReviewTrackers to monitor competitor review volume, star rating, and customer sentiment trends.
Benchmarks ensure that your brand doesn’t just collect reviews, but it stays ahead of industry competition.
How to Detect Fake Reviews and Get Authentic Customer Feedback Online
Fake reviews are nothing but reviews that are written by paid persons, bots, or competitors to spread wrong information and to create a negative image or damage the reputation of your brand in the market.
According to research conducted by ClipTrust, it was found that about 30-35% of online reviews are fake, and this number is rising consistently over time. Over time, it is necessary to update consumers’ knowledge and grow more aware of these fake reviews issue so that consumers should think twice before purchasing any product or service.
Top 10 Pro Tips to Detect Fake reviews on Google and other platforms:
- Create your profile or list your business and encourage reviews on popular and best review site platforms where your brand is more secure against manipulation.
- When you receive a new online review, make a habit of looking at the profile of the reviewer.
- Be Honest with customers and ask to share their genuine experience with your product or service.
- Ask questions in a survey that encourage customers to share both positive and negative experiences.
- Always look at the feedback that feels original and shows the original reflection of an actual user experience, rather than something that sounds scripted.
- If you notice a bulk of fake negative reviews, report those reviews on your review platform for further investigation.
- Always keep your eye on feedback that includes complete details about functionality, quality, or customer service because these are the things that real customers care about.
- Stay away from those brand reputation companies that promise positive reviews in a short time.
- Never Buy Paid reviews to increase or promote your brand reputation because paid reviews are corrupt and banned on all platforms.
- Make a Habit of monitoring your reviews daily for any suspicious links and promptly report or remove anything that doesn’t belong to you and your profile. This helps to maintain a clean and reliable review section.
Top 5 Ways to Encourage Genuine Reviews
Encouraging genuine reviews is nothing but just all about creating a positive experience that makes customers share their feedback. Below is a breakdown of some effective ways for authentic and verified reviews on the best review sites :
Focus on Offering Great Products and Services
It is a universal truth that if you offer a high-quality product to customers, then you surely get positive reviews.
When a customer is satisfied with the product or service you offer, they are more likely to share their genuine thoughts.
That’s why focus on providing high-quality, reliable products or services to naturally generate positive customer feedback and reviews.
Offer Top-Notch Customer Support
Offering excellent customer support is one of the most impactful services you can provide to customers.
When customers feel supported both during and after their purchase they are more likely to share a positive review.
Responsive, helpful, and Friendly service creates a memorable experience that builds trust and encourages customers to recommend your brand.
Regularly Update Your Listings
Ensure your listings are up-to-date because up-to-date listings show how your brand is serious about quality and professionalism.
Always make sure that the images, information, and other important details of your product or service are correct and accurate.
However, this not only helps a potential customer but also helps to make informed decisions, and it also shows that you care about maintaining a reliable online presence.
Ask for Reviews at the Right Moments
As you all know, the most important factor when asking for reviews is Timing. When it comes to asking for reviews, whether it is a review of
- A personalized SMS after delivery,
- A friendly reminder from staff at checkout, or
- A message printed on the receipt,
Reaching out at the just-right moment can encourage customers to leave feedback. Always make it easy and convenient for them to share their thoughts.
Reply to Reviews Personally and Professionally
Never rush to reply to customer reviews. Take the time to respond thoughtfully, as this shows you genuinely value their feedback.
Customize each response by addressing the specific points mentioned, demonstrating that you have listened and appreciate their input.
Always use a professional and respectful tone to ensure your replies reflect positively on your brand and strengthen its reputation.
Review Platform Comparison Table & Rankings of Best Review Sites in India
| Platform | Monthly Traffic | Trust Score | Industry Focus | Verification Level | Mobile Experience |
| Google My Business | 108.6M+ | 9.5/10 | All Industries | High | Excellent |
| Justdial | 58.6M | 8.5/10 | Local Services | Medium | Good |
| Trustpilot | 95.5M Global | 9.0/10 | E-commerce/Services | Very High | Excellent |
| MouthShut | 2.24M | 7.5/10 | Products/Services | Medium | Fair |
| Sulekha | 3.14M | 7.0/10 | Local Services | Medium | Good |
Final Rankings for Top Review Website in India (2025)
- Google My Business – Best Overall Reach & Credibility
- Trustpilot – Leading E-commerce Verification Standards
- Justdial – Dominant Local Services Platform
- Sulekha – Reliable Classified & Service Connections
- MouthShut – Niche Consumer Product Reviews
Final words on Best Review Sites in India
There are plenty of websites and platforms available on the internet that allow consumers to leave reviews.
However, the business, product, or service type that you are looking for should be available on that specific website to leave a review on.
With the best review websites in India, both businesses and consumers can benefit, as mentioned in the blog above. In this digital age, there is an abundance of choices available for users and businesses to choose from. Find the one that you can trust and connect with.
Frequently Asked Questions about Best Review Sites in India
Question 1. Which review site is most trusted in India?
Answer. The most trusted review sites in India are Google Business Profile (Google My Business) and Justdial.
Question 2. How to spot fake reviews?
Answer. To spot fake reviews, initially do a few checks like :
- Look for generic language
- If multiple reviews are posted on the same day, they may be fake
- Overly positive and also overly negative tone reviews may be fake
- Use trusted platforms like Trustpilot and Google that provide a feature to automatically detect fraud or fake reviews.
Question 3. What are the Best Review platforms for specific business types?
Answer 3. Here is the breakdown of the Best review platforms for specific business types:
- Restaurants & Food → Zomato, Swiggy
- Healthcare & Doctors → Practo, Lybrate
- Travel & Hospitality → Tripadvisor, MakeMyTrip
- Software & B2B SaaS → G2, Capterra
- Local Services (plumbers, salons, tutors) → Justdial, Sulekha
- E-commerce & Online Stores → Trustpilot, Google Business Profile
Question 4. Which is the Best review site in India for Free?
Answer. The best free review site in India is Google Business Profile (Google My Business). It is completely free, boosts SEO rankings, and appears in search rankings and Maps.
Question 5. Which are the Best Product Review Websites in India?
Answer. The best product review websites in India typically depend on the product you are searching for. Below are some most popular and trusted options:
- Amazon & Flipkart Customer Reviews – Trusted for e-commerce products like gadgets, clothing, and household items.
- MouthShut – MouthShut is one of India’s oldest consumer review platforms that covers electronics, appliances, books, cars, and more.
- 91Mobiles & Gadget 360– Both these platforms are best for smartphone and electronics reviews.
- CarDekho & Bike Dekho– Trusted Platforms for Automobile Reviews
- Zomato & Swiggy- Best and reliable for food and restaurant reviews
I'm a content writer with a passion for crafting clear, engaging, and SEO-optimized content that drives results. From travel blogs and product descriptions to thought leadership articles, I specialize in creating content that connects with audiences and supports business goals. With a strong understanding of digital trends and storytelling, I bring ideas to life through the power of words.
