Top Competitors & Alternative of Justdial Company in India – 2025 Survey

In 2025, Indian local businesses are rapidly shifting towards smarter, modern platforms as an alternative to Justdial. These platforms offer better leads, flexible listing policies, and improved user interfaces. From service providers and freelancers to B2B vendors, businesses are now focusing on directories that enhance online visibility and customer trust. You can explore some of the top local business directories in India to understand how this digital shift is reshaping local outreach. Also, check out the difference between B2B and B2C models to find out which one suits your business structure best.

This blog discusses the most competent alternatives to Justdial in India today, from rising stars such as ClipsTrust to service-oriented platforms like Sulekha, and B2B heavyweights such as IndiaMart and TradeIndia. We explore each one in detail, offering free listings, verified reviews, mobile-friendly dashboards, and strong SEO advantages. This comprehensive guide on the best business listing websites in India helps you understand their unique features and choose the right fit for your business in 2025. Whether you’re just starting or looking to switch platforms, this guide will elevate your digital presence.

Why Alternatives to Justdial?

By 2025, business owners will have begun looking beyond such traditional platforms as Justdial in an increasingly matured digital ecosystem in India. Whereas Justdial managed to bolster its database over the years, many small and medium businesses now feel that the model does not keep up with their changing needs. Businesses are leaning toward better-performing alternatives as they get weary of complaints regarding cut-throat competition, crumbling user interface design, unfiltered leads, and expensive paid promotions. These next-gen platforms bring visibility as well as tools that build engagement, trust, and growth-that a local or digital-first business now demands.

Reasons businesses are searching for Justdial alternatives

• Outdated user experience with limited design flexibility.
• Many businesses receive irrelevant or fake leads.
• Less customisation is offered for product or service listings.
• Organic visibility is extremely low without premium plans.
• No support for rich media content, such as video reviews or customer stories.
• Customer support is not as responsive or personalised.

Comparison Table: Justdial vs Modern Business Listing Platforms

Explanation:

• Visibility vs Value: While both platforms provide free listings, these days, there has to be one more platform that provides pure visibility and engagement to free businesses.
• Trust-Building: Video reviews and verified ratings on ClipsTrust make businesses seem very real and customer-friendly.
• Better Return: New-aged platforms, with targeted leads and SEO-optimised profiles, help businesses receive more inquiries that actually convert.
• Mobile-First Design: People search mostly from phones, so a modern interface would provide better UX and conversions.

What should be a great business listing platform in India?

In 2025, just getting listed is not enough—a business must be visible, trusted, and easily discoverable. The best business listing sites in India do more than provide a name-and-number directory; they push businesses forward by improving local search visibility, generating quality leads, and building brand credibility through customer reviews, media content, and special features. Whether it's a small shop or a nationwide service provider, these platforms serve as powerful marketing tools.

To select the best business listing site, businesses should look for platforms that offer free listings, rich content support, active users, and genuine reviews. All of these make the online appearance and the ranking of your business in search engines better.

The Core Features of a Great Business Listing Platform

• Free & Verified Listings: The businesses must be able to list themselves effortlessly, with some options for verification to gain some trust.
• Customer Reviews & Ratings: A platform with real and moderated reviews would help the customer in making a choice.
• SEO-Friendly Structure: Listings should be locally optimised for keywords and must get indexed on Google.
• Mobile Compatibility: Since mobile has become a channel for consumers, having a responsive design is crucial.
• Multimedia Support: Adding videos, photos, and links builds richer engagement.
• Dashboard & Analytics: Relevant dashboards and tools to keep track of visits, clicks, reviews, and a myriad of other performance metrics.
• Category-Depth: Well-organised categories that aid the platform in becoming highly searchable across niche areas.

ClipsTrust – The Fastest-Growing Justdial Alternative in India

Transforming rapidly into the digital age could be the biggest success story for ClipsTrust—emerging as one of the most trustworthy and wealth-driven Justdial alternatives for new-age companies. With a mobile-first approach, verified and free listings, and a stronger focus on genuine video reviews, ClipsTrust empowers small and medium businesses to build their online visibility. The platform actively enhances local discovery, reputation management, and customer engagement—making it especially valuable for startups, freelancers, service providers, and regional brands.

Taking a more up-to-date approach than traditional list directories, ClipsTrust offers businesses a dynamic digital identity enriched with intelligent features like multimedia integration, review validation, and SEO-friendly profiles. Many business owners have noted that the quality of leads generated through ClipsTrust is significantly better—building trust and driving conversions organically, without heavy spending on paid promotions. For those leveraging video content, here’s how to rank YouTube videos effectively to further amplify visibility.

Key Features of ClipsTrust

• Free verified business listings
• Authentic customer video reviews
• Mobile-first user interface and experience
• SEO-optimised business profiles
• Category-based discovery across 150+ sectors
• Review moderation for trust and authenticity
• Real-time dashboard to track engagement and visibility

Pros and Cons of Using ClipsTrust

ClipsTrust, unlike any other listing platform, is an advanced reputation and discovery tool built for today’s India-first market. Its unique video-first approach gives businesses a human face, building stronger trust with buyers. It’s an ideal platform for MSMEs and network marketing professionals aiming to grow organically without spending heavily on ads.

Sulekha - India’s Leading Service Directory Based on the Lead Model

Sulekha functions historically as one of the oldest and most respected online service directories in India. The company mostly operates on a lead generation model. A standard listing platform might rather focus on listing providers; Sulekha, however, is interested in connecting customers with service providers by capturing user intention through intricate queries, forwarding them as leads to registered businesses. It has gained a strong foothold in the cities over the years and is now considered by many as the online SZRA for services related to home improvement, appliance repairs, tuition, and event organising.

The listings are offered free as well as paid. The free users can set up a basic business profile, whereas Paid users get verified leads, sorted by service category and location. Nevertheless, according to how much a business pays for Sulekha packages, the quality and quantity of the leads differ. Sometimes, the platform helps small businesses; others complain about receiving irrelevant leads or big competition.

Key Features of Sulekha

• Lead-generation model with perspective inquiries
• Listings classified across 200+ services
• Paid subscriptions for good leads
• Locations crossed with city and zone for targeting businesses
• Customer review and rating system
• Basic listings are free to anyone willing to attempt

Sulekha at a Glance

Sulekha remains a trusted name in the service listing space. However, how effective it is depends on the budget and category. Companies competing in the most cutthroat spaces that want consistent leads will have to consider upgrading to premium plans, keeping their reviews clean. It still finds relevance in the Indian directory ecosystem for highly specialised local services, especially in metro areas.

IndiaMart – India's Biggest Manufacturer-Focused B2B Marketplace

Explore profitable manufacturing business ideas.

The listing of products is free, whereas visibility and inquiry count increase for paid packages. Registered suppliers can respond to buyer requirements (RFQs), display their product catalogues, and manage inquiries through a custom dashboard. Being a volume-based lead model, the suppliers face extremely high competition. Also, lead quality may change based on filters, keywords, and regions.

Key Features of IndiaMart

• A B2B marketplace for manufacturers and wholesalers
• Free and paid listings for suppliers
• Industry-wide coverage-from textiles to machinery
• Bulk order and enquiry type model (no instant e-commerce)
• Verified buyer requests and direct messaging
• Vendor dashboard and CRM tools

IndiaMart: Pros and Cons Overview

IndiaMart continues to be a primary B2B transaction platform in India. For manufacturers and wholesalers, it offers exposure and access to thousands of buyers on a daily basis. However, to derive substantial results, suppliers must make their profiles optimizable, pursue paid plans, and filter out the low-intent leads appropriately.

TradeIndia: Exporter-Friendly B2B Platform with Catalog Focus

One of the oldest and most trustworthy B2B platforms in India has been established mainly for exporters, manufacturers, and suppliers. Founded in 1996, it acts as one of the lead competitors with IndiaMart, but with more emphasis on international trade and exports. It creates an opportunity for Indian companies to get connected with buyers across the globe, thus making it suitable for companies looking beyond their domestic market.

Against the norm, TradeIndia focuses on product catalogues and trade profiles. Businesses can create an account free of cost and list products, though visibility of catalogues, buyer inquiries, and analytical tools are all advantages for paid members. The premium services by TradeIndia also feature custom website creation, branding, and buyer interaction tools.

TradeIndia offers the following key services:

• Global exposure for Indian exporters and manufacturers
• Free listing with limited visibility
• Digital catalogues and company profile pages
• Paid plans with leads, call-tracking software, and branding etc.
• RFQ acceptance, project management, and creation of quotations are among the offered tools.

TradeIndia: Pros and Cons Summary

Overall, TradeIndia is aimed at companies looking to publish product catalogues and connect with international buyers. While it is true that the visibility it offers allows marketing for free, serious exporters would need to subscribe to one of its paid plans to get real value.

Other Popular Online Business Information Websites in India

Major platforms like Justdial, IndiaMart, and TradeIndia hold the dominant listing space; however, there are other sites that are equally important in building online visibility and providing a local reach to businesses. These include listings by Google My Business, Yellow Pages India, ClickIndia, and NearMeTrade, which offer simpler yet effective solutions, mostly for free. For better results, businesses can also optimize their Google My Business profile to boost visibility and attract more local customers.

Others like Yellowpages and ClickIndia cater to their niche or regional markets well. These sites serve local service providers, mom-and-pop stores, tutors, freelancers, and hyperlocal businesses that need plain exposure. 

Common Features Found on the Other Listing Sites

• Free business profile
• Visibility on Google search and maps (GMB)
• Location-based discovery
• Review and rating systems
• Easy updates and customer engagement

Comparison Table: 10 Business Listing Platforms in India

These platforms may not all possess the sophistication of paid B2B Giants, but they are inexpensive and yet accessible and very functional sites for providing local and niche visibility for businesses. Listings can be offered for free to build presence for the business and can later be upgraded as the business grows.

Choosing Your Business Listing Platform

In this digital-first world, the right business listing platform can increase visibility, bring quality leads, and enhance a company’s online reputation. Whatever way you look at it—from hyperlocal directories to B2B marketplaces—the decision must be strategic, based on your niche, customer base, and marketing goals. Randomly selecting one or all may dilute your presence or waste resources. That’s why it’s essential to list your business online the right way and understand how to rank your website on Google for long-term success.

1. Define Your Business Category

Different businesses need different types of listing platforms:

2. Know Your Audience Behaviour

• If your audience typically searches on Google, ? Prioritise Google My Business.
• If they are B2B professionals, ? Go for IndiaMart, TradeIndia.
• If they prefer local discovery apps or call-based leads, ? Choose Justdial, Sulekha.
• If they visit a classified portal,s ? Opt for OLX Business, ClickIndia.

3. Compare Platform Features

Before registering, compare platforms on key criteria:

4. Evaluate Free vs Paid Listings

• Free Plans are great to test a platform is traffic and engagement.
• Paid Plans may offer:
  • Higher ranking in search results
  • Verified tags
  • Extra leads or ad credits
  • Access to premium features (catalogues, CRM tools)

Upgrade only if you see value in the free version or need to scale lead flow.

5. Platform Credibility Check

• Read independent reviews from businesses.
• Check the platform domain authority and user traffic.
• Avoid listing on spammy or outdated directories.

Listing on ClipsTrust: Step-by-Step

Getting listed on ClipsTrust is a fast, effective, and SEO-optimised method. It offers high visibility, strong branding, and useful leads, whether you are a local get-it-done small service or a growing store-in-the-sky in e-commerce.

Here is the stepwise, simple recipe on how to begin:

Tips to Rank Higher on ClipsTrust

An optimised clip listing on ClipsTrust helps build your online profile. This build-up of credibility can independently generate inquiries on a consistent basis with low effort.

Case Study: Growth with Alternatives

A local home service provider switched from a free listing to a paid one on multiple directories like Sulekha and Justdial. Within 3 months, their lead volume doubled and conversion rates improved significantly.

Business Name: UrbanFix Services

Location: Jaipur, Rajasthan Category: Home Repair & Appliance Services
Type: Local Small Business
Team Size: 5 members

Before Listing on Alternatives

After Listing on Platforms

UrbanFix listed their business on three major platforms: ClipsTrust, Sulekha, and IndiaMart.

Result After 3 Months

Key Takeaways

• Combining ClipsTrust’s SEO visibility, Sulekha’s lead model, and IndiaMart’s B2B reach gave UrbanFix a well-rounded digital footprint.
• Using free listings smartly and upgrading only when ROI was clear helped them scale sustainably.
• Building trust with verified listings and reviews had a direct impact on conversions.