Searching for information about how to brand your business online or on social media platforms? You are at the right place.
It is, hands down, very difficult to build a brand from scratch for any business. Be it creating a new brand for launching a new business or designing a new brand after merging, the process takes a lot of time and money.
However, it is important for any business to have a strong brand image to create a good reputation with the target audience. It is a big job, but it does not have to be a complex task. For that, there are various digital marketing companies in India listed on ClipsTrust that can help businesses with branding.
Core Factors Before Learning How to Brand a Business
There are a few things that new businesses should be aware of to brand their business. If the concept of branding is new to you, make sure you know what a brand is and what branding means.
How your clients see your business depends upon how strong and reliable your brand is. It is not just about creating a logo and a catchy slogan. You have to go beyond these factors to stand out in the market. Make sure to incorporate special elements that will help in defining your business in the coming years.
Let’s first understand what a brand is.
What is a Brand?
A set of visual assets, stylist choices, and various other resources with which a cohesive image is created, namely, a brand. It is more than a logo, slogan, or a name. In a brand, everything associated with your business reputation is included like tone used for messaging or your employees dress code.
Having a strong brand image helps your business to stand out in the competition. If you are able to build a positive impression among your target audience, you can attract more leads and retain existing customers. This leads to organic marketing.
What is Branding?
Creating a unique identity for your business, product, or service is called branding. This includes shaping how your customers perceive your business and remember it. It does not only involve a logo; the brand’s name, mission, visual identity, values, and their message are also included. When everything blends in together, it can create a distinct and memorable brand that resonates with the target audience. While branding business on social media, the best social media marketing firms in India can be helpful.
What Does Branding a Business Online from Scratch Involve?
There are various tactics for branding that fall under three categories. Businesses need all the three categories to develop a strong brand image with managing social media account for companies. These categories might overlap but there are important differences also. The categories are:
Brand Strategy: To determine what your brand must look like at a higher level, prioritizing your goals, and plans. It is very important to be consistent to create a strong brand. Make sure you create a clear plan before you start addressing the fundamentals.
Brand Identity: Here, concrete tasks such as brand messaging, choosing colors, etc. are included. Make sure that these factors all tie together so that your target audience can recognize your brand.
Brand Marketing: Marketing your business online is about using your strategy and identity to generate the best results. The focus of this category is on answering questions like which social platform to market the brand on or how to divide advertising budget.
Establishing Brand Guidelines Before Making a New Brand from Scratch
Brand guidelines are nothing but a checklist for your brand. These sets of documents are considered in every aspect of your brand and how it is to be displayed in different places. Every decision made while building your brand online is captured here. If you establish well-executed guidelines for your brand, you can achieve various things:
- You can keep your staff, retail partners, freelancers, and agencies on the same page
- Be able to hire staff and train them according to your brand’s requirements
- Make sure that you are consistent with your branding on all touchpoints
- Become a go-to resource to communicate with in case there is any crisis
How to Build a Clothing, Personal, or Luxury Brand from Scratch Online?
Whether you are a small business owner, or just launched your startup, it is vital to take time to build your brand image. Especially in cases where you are entering a crowded market like that of Cryptocurrency, Real Estate, Information Technology, Fashion, etc. Moreover, creating a solid foundation to introduce your brand helps greatly in building brand awareness.
You may have to revisit some of the steps while creating your brand, it is important that you consider every aspect while shaping your brand identity. Let’s start!
1. Research Your Target Market Before Building a Brand from Scratch
First of all, you need to understand the market. Find out who your potential customers and competitors are.
It is not possible to create a brand logo unless you are aware of what your audience prefers. A few ways by which you can conduct your research include the following:
- Search for your product or service category on Google and analyze your competitors; direct or indirect, appearing in the search results.
- Make sure to talk to the people who are related to your target market. Ask them the brands they use in your niche.
- To brand your business on social media, find the relevant social accounts or pages that your target audience is following.
- Become a buyer yourself, purchase online or from retail stores to feel how your customers might be feeling while browsing and purchasing products.
- Read publications, use Google Trends, and browse social media to stay updated with the trends in your industry.
2. Determine the Voice and Personality of Your Brand to Get Started
Brading does not mean being everything to everyone. Having a strong point of view will speak to the audience you care about the most. There are a few exercises that you can complete to develop a distinctive voice while you build your brand online..
Creating a Position Statement: A statement that stakes the claim of your brand in the market.
Brainstorm Association of Using Word: Imagining your brand as a person will bring in some questions. What is your brand like? Is there a specific personality that your customers will be attracted to? How can they be described?
Hone the Voice and Tone of Brand: Your brand’s voice and tone will be your key to determining how your brand should sound to your customers. How do you want them to feel while interacting with you? Are you cheeky or serious? A reliable friend to them, a muse, or a trusted expert?
3. Building a Brand from Scratch Requires Choosing a Business Name
The name of your company is probably the first big commitment that you have to make as a business owner. Ideally, your brand name should be one that other companies are not using, especially in your niche. It should have social media handles, and should be fit according to your brand or products. Make it an easy-to-remember but hard to imitate brand.
Here are a few approaches you can take while deciding on a business name:
- Create a brand new word
- Recreate a word which does not related to your industry or products
- Use a word that suggests your service or maybe a metaphor
- Write a literal meaning or name
- For a longer brand name, create an acronym
- Change the spelling, remove, add, or use latin endings to alter a word
- Make yourself a brand by using your own name
4. Write a Story for Your Brand and Start Building Your Brand from Scratch
The autobiography of your business is what your brand story is. Your story as a founder is a very useful tool for branding because it connects with customers. Being a humanized form of your business, it seems pretty meaningful to the customers forging long-lasting relationships. According to the buyer trends, they have an appetite for meaningful relationships with the brands. You can do this by creating a compelling, transparent, and authentic story.
You must determine the elements of the story that your target audience will connect with the most. Find out what they need to know for connecting with your brand as a person while learning how to brand your business online. Try to wrap the values and mission of your brand into your story and tell them how your brand is for them.
5. Create a Unique Brand Style Guide for Your Business
This is the fun part. Your style guide includes the decisions revolving around the visuals for your brand. While building your brand, this guide will come in handy. In case you are not sure, you can always take a consultation from the best web development and design company in India you choose to have your website designed from. A few factors included:
Choose the Colors: It is important to choose the colors because they tell your customers how they should feel about your brand.
Selecting the Fonts: Alongside with the colors, fonts are also important. To create a recognizable look for your business on socials, websites, and other materials, fonts are crucial.
Determine Aesthetic Factors: If your brand uses a lot of lifestyle photography, establish a set of rules to make sure that one tone is followed no matter who is producing the photos. Or, you can always choose to connect with the best content marketing agency in India to create aesthetic photos and videos for your brand.
6. Make a New Brand from Scratch by Designing the Logo and Assets
Even though designing a logo while establishing a brand is one of the first things that you think of, it should be considered later in the process. This is because it is one of the most critical identifiers of your brand and once you have made it, it is hard to change it.
Your brand should have a unique logo which is identifiable and scalable so that it works at all sizes. Everything that you have done for building a brand from scratch so far should be incorporated in your logo. Determine if it makes your customers feel inspired. Will it look good in your brand’s colors? Do you find a story there that perfectly aligns with your brand’s values? Identify all these factors while designing your logo.
Types of Logos to Choose from
- Abstract Logos
- Mascot Logos
- Emblem Logos
- Icon Logos
- Wordmarks or Lettermarks
Brand Identity Logo: Play with a combination of aesthetics and styles to design a secondary or tertiary logo.
Design Your Own: Since new brands usually work within a small budget, you can design a logo yourself. Or, find some freelance graphic designers in India to do it for you under your budget.
7. Implement Branding Across Your Business to Start Building a Brand
Get a cohesive brand story by applying your branding on your business. Whether your customers find your brand on socials, a retail store, or via influencer marketing, their experience should be familiar and they should be able to recognize your business.
With the growth of your website, you must set up your social media accounts and create a marketing plan. Go through the brand guidelines you established, your mission statement, and the values of your brand to make sure the decision you make prioritizes your customers. With the help of video marketing agencies in India, you can have your brand’s video marketed across your channels.
Why is it Important to Learn How to Brand Your Business Online?
Every business, be it of any size, requires branding to stay relevant in their target market. If you still need some convincing, well, here are a few benefits of branding:
Differentiate Your Business: From the pool of companies providing the same products and services, standing out might be difficult. This is where branding comes into the picture. By sharing your values, stories, and other assets provide a way to showcase your uniqueness.
Become Recognizable: When you learn how to brand your business name, you make your business more memorable. If your customers are able to identify your business according to its physical, visual, and auditory elements, it shows familiarity.
Build Customer Loyalty: Building a strong and loyal customer base does not happen by chance. The growth is deep-rooted into delivering unique experiences and connecting with the audience.
Some Tips for Branding Your Business on Social Media
You can implement some of the best practices to apply branding on your social channels:
- SEO optimization of your profile page for descriptions can help by using a logo which is size-appropriate. The best SEO agencies in India can help you with that and various other factors.
- Make sure you are consistent with posting on your socials. For example, the best YouTube marketing agencies in India can help you post frequently on YouTube and analyze how your post communicates your brand.
- Setting social accounts and then forgetting about them is not going to help. If you want to brand your business on socials like Instagram, make sure your voice shines through how your brand engages on social comments and DMs.
Summary of How to Brand Your Business Online After Building it
Among the large pool of businesses in the online world trying to make a place, it becomes difficult to stand out in the competition. However, with some tips and tricks on how to build a brand online, businesses can easily transform their brand and build it from scratch. There are various reasons and benefits why businesses should make themselves a brand as mentioned. Moreover, every piece of information about what a brand is and what branding means, businesses can move forward towards building their brand.
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