ByFarr Graphic Design – Creative Digital Marketing, Brand Identity and Custom Logo Design Experts

ByFarr Graphic Design - Digital Marketing, Branding Services, Contact, Location and Review Information

Founded in 2007 by Brynley Farr, ByFarr Graphic Design has evolved from a boutique printing company into South Carolina's premier full-service creative studio located in Columbia, SC. With deep roots in combining modern design sensibilities with vintage letterpress craft, ByFarr seamlessly blends traditional printing techniques and cutting-edge digital marketing strategies. The team’s expertise spans branding, graphic design, editorial art direction, web development, and marketing communications. Their approach centers on telling authentic client stories clearly and creatively, ensuring every brand's first impression is distinctive and compelling. ByFarr functions not just as a design agency but as an extension of its clients’ teams, partnering closely to amplify business impact through thoughtful visual storytelling and strategic marketing solutions.

Services Offered

Branding

ByFarr develops comprehensive brand identities that encapsulate the essence of your business, from logos to visual style guides, creating a consistent and memorable impression across all platforms.

Graphic Design

The creative team delivers bespoke graphic design solutions including collateral design, packaging, custom illustration, and editorial layouts, balancing aesthetics with functional communication.

Website Design & Development

ByFarr offers both website creation from scratch and redesign services that elevate your online presence through responsive, SEO-optimized designs backed by engaging photography and video content.

Letterpress Printing

Utilizing historic Chandler & Price presses, their letterpress printing service produces exquisite tactile business cards, invitations, and print materials that impress with craftsmanship and uniqueness.

Marketing & Social Media

The firm crafts tailored marketing strategies including eblasts, press releases, and social media management designed to increase brand visibility and engagement effectively in competitive markets.

Photography & Videography

Professional photo styling and videography services help bring your story to life visually, enhancing campaigns and online content with compelling imagery.

Why Choose ByFarr Graphic Design

ByFarr stands out through its blend of traditional craft and modern digital expertise, creating distinctive brand experiences with a personal, client-focused approach. Key differentiators include:

• Experienced Team: A crew of talented designers, writers, project managers, and photographers passionate about storytelling and design excellence.
• Holistic Service: ByFarr integrates branding, marketing, web, and print services under one roof, simplifying project management and ensuring cohesive brand messaging.
• Local Commitment: Strong dedication to supporting local businesses and strengthening communities through initiatives like Fig Columbia and Fig Aiken magazines.
• Creative Versatility: From elegant letterpress prints to cutting-edge SEO-optimized digital campaigns, they deliver solutions across all media.
• Collaborative Process: Acting as an extension of your team, they offer complimentary initial consultations and emphasize client comfort and confidence throughout the project lifecycle.

Client Reviews & Ratings

Clients praise ByFarr for their outstanding creativity, attention to detail, and professionalism. Examples include high satisfaction from boutique hotels, global retailers, coffee shops, nonprofits, and catering companies. They highlight ByFarr’s ability to bring their design visions to life while providing excellent communication and project execution. Though specific star ratings are not publicly detailed, their consistent client retention and referral indicate a strong average rating and excellent reputation within the Columbia creative community.

Pros and Cons

Pros

• Comprehensive Creative Solutions: Offering a wide array of services from branding to marketing and letterpress printing ensures one-stop convenience and brand message consistency.
• Skilled and Passionate Team: The diverse crew includes designers, writers, project managers, photographers, and press operators, providing depth of expertise and creative innovation.
• Personalized Client Experience: Complimentary consultations and a collaborative approach lead to high client satisfaction.
• Local Expertise & Community Focus: Deep ties to the Columbia area and commitment to local business promotion through editorial publications strengthen client connections.

Cons

• Small Team Size: With approximately 2–9 employees, capacity might be limited for very large-scale or rapid-turnaround projects.
• Location Specificity: Based in Columbia, SC, ByFarr’s strongest physical presence and networking are local; remote clients may experience less direct interaction.
• Limited Public Pricing Transparency: Project sizes and rates are generally undisclosed, potentially requiring upfront discussions for budget alignment.

Tips for Clients

To get the most out of working with ByFarr Graphic Design, clients should prepare clear brand goals and key messages before initial meetings to help the team tailor creative solutions efficiently. Providing timely feedback during design phases enhances project speed and outcome quality. Engaging early in their complimentary consultation helps establish trust and ensures comfort with the process. Clients interested in letterpress printing should plan ahead due to the artisanal nature of the service. Leveraging their local networking for community promotions can increase brand exposure.