Basic Attention Token (BAT) was launched in May 2017 as a pioneering crypto project aimed at disrupting the traditional digital advertising industry. Created by Brendan Eich, co-founder of Mozilla and JavaScript, BAT’s mission focuses on creating a transparent, privacy-respecting, and efficient advertising ecosystem. By leveraging blockchain technology on the Ethereum protocol, BAT rewards users for their attention while offering advertisers measurable and fraud-resistant ad performance.
The project’s primary goal is to solve multiple issues in digital advertising: lack of user privacy, inefficient ad targeting, and unfair revenue distribution. BAT powers the Brave browser, enabling users to earn tokens by opting in to view privacy-preserving ads, while publishers receive fair compensation. The project's whitepaper (BAT Whitepaper PDF) explains the technical and economic framework comprehensively.
Official Website & Price Data
Basic Attention Token Current Price Data
BAT is an ERC-20 token launched on Ethereum blockchain. It trades on multiple exchanges with fluctuating pricing influenced by market demand, adoption of Brave browser, and overall crypto market sentiment.
| # | Metric | Value | Remarks |
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| 1 | Current Price (USD) | $0.24 | As of 2024-06-01 |
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| 2 | Market Cap | $345 million | Top 100 cryptocurrency |
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| 3 | 24h Volume | $25 million | Active trading pairs |
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| 4 | Circulating Supply | 1.5 billion BAT | Out of 1.5 billion max supply |
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| 5 | Blockchain Protocol | Ethereum (ERC-20) | Secure and decentralized |
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Basic Attention Token Features & Offerings
Privacy-first Advertising
BAT integrates with Brave browser to provide privacy-respecting ads that do not track users, enhancing user data protection while rewarding user engagement.
Token-based Incentives
Users earn BAT tokens by viewing ads, incentivizing attention and promoting transparent compensation mechanisms for all participants.
Efficient Ad Spending
Advertisers benefit from reduced fraud and improved targeting, making ad budgets more effective through blockchain transparency.
Technology Specifications of Basic Attention Token
BAT is an ERC-20 token utilizing the Ethereum blockchain, ensuring trustlessness and security. The Brave Ads platform integrates smart contracts to automate payouts and verify ad impressions securely. BAT employs open-source cryptographic protocols with no centralized control, enhancing censorship resistance.
Developers can integrate BAT APIs for custom wallet support or advertising analytics through the Brave Ads SDK, expanding ecosystem utilities.
Tokenomics of Basic Attention Token
The total supply of BAT is capped at 1.5 billion tokens. Distribution mechanisms include:
- Initial Coin Offering (ICO) raised over $35 million in 2017.
- Ongoing user rewards via Brave’s ad platform.
- Allocation for team, advisors, and ecosystem grants governed by a vesting schedule.
Governance is currently community-influenced with plans to evolve DAO structures for decentralized decision making.
Team Information of Basic Attention Token
Founded by Brendan Eich (CEO) and Brian Bondy (CTO), the BAT team includes blockchain engineers, cryptographers, privacy advocates, and marketing experts. The leadership comes from a background of established tech and crypto innovation.
The team actively collaborates with open-source developers, community contributors, and partners like Binance, Gemini, and Uphold for ecosystem growth.
Use Cases of Basic Attention Token
- Rewarding users for viewing privacy-respecting ads on Brave.
- Facilitating micropayments for online content and tipping creators.
- Allowing advertisers to reduce fraud and target niche audiences effectively.
- Developers use BAT APIs to create new web3-friendly advertising solutions.
Exchange Listings of Basic Attention Token
BAT is widely available on top cryptocurrency exchanges including Binance, Coinbase Pro, Kraken, Gemini, and Huobi. These platforms provide ample liquidity and trading pairs including BTC, ETH, and stablecoins.
Storage Options for Basic Attention Token
Users can store BAT in various wallets, such as:
- Brave Browser integrated wallet.
- Metamask and other Ethereum-compatible wallets.
- Ledger and Trezor hardware wallets for offline cold storage.
- Mobile wallets supporting ERC-20 tokens like Trust Wallet and Argent.
Market Analysis of Basic Attention Token
BAT has demonstrated steady growth driven by increasing privacy concerns and adoption of blockchain in advertising. Market analysis shows correlation with Brave browser installation trends and crypto market cycles.
BAT’s utility token model positions it as a sustainable crypto project with real-world applications amid competitive digital ad tokens.
| # | Competitor | Market Cap | Unique Selling Point |
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| 1 | Civic (CVC) | $120 million | Identity verification |
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| 2 | AdEx (ADX) | $75 million | Decentralized ad exchange |
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| 3 | Basic Attention Token (BAT) | $345 million | Attention-based user rewards |
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Latest News of Basic Attention Token
- June 2024: Brave browser surpassed 60 million monthly active users, boosting BAT ad engagement.
- May 2024: BAT announced partnerships with two new DeFi platforms for token staking.
- April 2024: Updated BAT smart contracts deployed enhancing transaction efficiency and lower gas fees.
Educational Content for Basic Attention Token
Beginners are encouraged to understand blockchain basics and the importance of digital privacy before investing in BAT. Explore BAT educational resources and tutorials on how to earn and use BAT tokens effectively.
Basic Attention Token Investor & User Reviews
Here are 5 realistic and unbiased reviews from community users and investors:
- Jessica M. - "BAT has transformed how I browse, earning while protecting my data. The token has strong backing and use cases." - ?????
- David R. - "Appreciate the transparency in ad spending and rewarding users can be a game changer." - ????
- Linda K. - "Some gas fees can be high but the overall platform is promising and privacy-first." - ???
- Michael T. - "A solid blockchain project with practical tokenomics supporting widespread adoption." - ?????
- Sophia L. - "BAT’s team is ethical and the product is great but exchange liquidity varies sometimes." - ????
Average Rating: 4.2 / 5
Pros and Cons of Basic Attention Token
Pros
- Privacy-respecting decentralized ad model.
- Strong real-world utility and integration with Brave browser.
- Active development and growing ecosystem.
- Supports micropayments and creator tipping.
Cons
- Dependent on Brave browser adoption for token utility.
- Transaction fees may impact token use in low-value scenarios.
- Market competition from other digital ad tokens.
Tips for Basic Attention Token Users & Investors
- Ensure using secure wallets, preferably hardware, for storing BAT tokens.
- Regularly update Brave browser to access latest BAT features and reward accuracy.
- Research market cycles and BAT’s adoption metrics before large investments.
- Follow official BAT social channels for verified announcements and partnership news.
- Diversify portfolio; BAT is a promising token but volatile like most cryptocurrencies.
Basic Attention Token FAQs
What is Basic Attention Token (BAT) and how does it work?BAT is an ERC-20 cryptocurrency designed to reward users for attention on the Brave browser by providing privacy-first advertisements. Advertisers pay in BAT tokens, which are shared with users and publishers.
Is investing in Basic Attention Token safe?While BAT is a respected project with strong backing, crypto investments carry risks due to market volatility. Always do your own research (DYOR) and use secure wallets to manage your tokens.
Which wallets support Basic Attention Token?BAT is supported on Ethereum-compatible wallets including the built-in Brave wallet, Metamask, Trust Wallet, Ledger and Trezor hardware wallets.
Where can I buy and trade Basic Attention Token?BAT is available on major crypto exchanges such as Binance, Coinbase Pro, Kraken, Gemini, and Huobi. Trading pairs include BAT/USD, BAT/BTC, and others.
What partnerships does Basic Attention Token have?BAT collaborates with Brave browser, multiple DeFi platforms, crypto exchanges, and publishers to enhance ecosystem reach and token utility.
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ClipsTrust Expert Note
Basic Attention Token is a groundbreaking crypto project merging blockchain technology with digital advertising innovations. Its emphasis on user privacy, transparency, and fair tokenomics sets it apart in the crypto advertising niche. ClipsTrust rates BAT highly for its active development, adoption potential, and credible team. However, investors should always DYOR given market volatility.
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